SASQUATCH MEDIA 2025 IMPACT REPORT

Hello Reader!

We are proud to publish our first ever Impact Report. This is a summary of our positive social and environmental impact, as well as some of our plans for the future. As a women-owned business based in Vancouver, WA, we have always centered people and planet in the work that we do, and this report acts as a record of how we turn these values into measurable impact.

This report reflects where we are right now: a young, growing studio with big values and the receipts to back them up. We are not perfect and we are not finished. But we are intentional, we are accountable, and we are building something that is designed to last. Thank you for being part of it.

~ Mary Williams, Founder / CEO

Our Purpose

The creator economy works better when it works for everyone. Sasquatch Media Grounds builds the infrastructure, strategy, and community that gets underrepresented creators to sustainable, monetized platforms — because "I will not be silenced" shouldn't be a radical act.

Our Local Community

We were born in Vancouver, Washington in 2025, and this town is still our home base. Our people include the underrepresented creators and communicators who have a message seeking a platform. Local impact matters to us because the creator economy is too often built around algorithms and isolation. We believe it works better when creators have a real, physical place to build craft, relationships, and sustainable income alongside people who take their work seriously.

  • 100% of Dojo Members Identify as Women

  • 75% of Clients and Members Identify as LGBTQ+

  • ~50% of Clients Identify as BIPOC

  • ~95% US Based Suppliers

JEDI Action Plan

Sasquatch Media Grounds has committed publicly to JEDI principles by developing and publishing a formal JEDI commitment statement approved by Mary Williams as founder and highest governing body. This statement applies across our operations, client relationships, contractor practices, and community engagement. Our commitment is reflected in our mission statement, our client screening principles, our contractor hiring practices, and our public-facing brand identity. Progress against this commitment is tracked annually and communicated publicly through our Impact Report. The accountability to uphold this commitment is assigned to Mary Williams. 

JEDI Commitment Statement

  • Justice means addressing the imbalance at the root of the creator economy: creators who have historically been shut out of platforms, funding, and audiences because of who they are. For SMG, justice shows up in who we exist to serve. We commit to having at least 50% of our Creator Dojo members be from an underrepresented community.

  • Equity means recognizing that creators do not all start from the same place, and building our programs so the entry point reflects that. This is why Creator Economy Dojo founding membership pricing was set intentionally to create an accessible entry point for creators earlier in their monetization journey. We commit to maintaining this model.

  • Diversity means actively building a community and a team that includes different perspectives and backgrounds. Our commitment to diversity is to give preference to serving and hiring people from LGBTQ+ and underrepresented communities wherever possible, because who gets paid to help run SMG matters as much as who SMG serves.

  • Inclusion means designing the actual experience, not just the invite list, so people can participate fully once they are in the room. SMG's onboarding, production systems, and membership programming are intentionally built to be accessible for neurodivergent creators. Inclusion also means making sure the tools people use to reach us work for them, which is why we are committed to continuously expanding the inclusivity of our tools and services, such as by conducting a formal website accessibility review in the near future.

Commitment to Human Rights & Environmental Stewardship

Sasquatch Media is designed to create a positive impact in everything that we do. This means we consider the social and environmental impact in everything we do, including who we source products and services from in order to operate our business.

We take conscientious steps to ensure the suppliers we work with uphold the same values that we have. We do this through our three-part Supplier Due Diligence process:

  • Supplier Screening Practice
    When we bring on new suppliers, we screen them for favorable social and environmental attributes. This helps us work with partners that are most aligned with our mission.

  • Risk Assessment
    Every year, we trace where the top products and services we purchase come from to understand what the possible human rights or environmental risks may be. Knowing these risks allows us to make better procurement decisions.

Climate Action Plan

Living in Washington, we witness the beauty of our natural environment every day and know it is worth protecting. This is why we have developed a climate action plan. We are committed to supporting the global ambition to limit global warming to 1.5C, a target that has been adopted by 196 countries and thousands of businesses around the world. Our company is committed to reviewing this climate action plan annually to track our impact and progress.

At the heart of our climate strategy is a simple observation: tech waste is a climate problem hiding in plain sight. Creators and small studios cycle through microphones, lights, and boards every year, and most of that gear ends up in a drawer or a landfill long before it's actually broken. The SMG Gear Lending and Tech Buyback Program exists to interrupt that cycle within our own community, with equipment we can see, touch, and track.

The program does three things at once: it diverts usable and repairable equipment away from landfill through donation and buyback; puts that equipment back into circulation through a lending library, lowering the cost of entry for creators who cannot yet justify buying their own gear; and creates a responsible, tracked pathway for equipment that is not loanable to be properly e-waste recycled.

This is not a feel-good story. Every phase of this program is designed to produce a measurable number.

Measure & Improve
We have set the following SMART (specific, measurable, achievable, relevant, and time-bound) targets and committed to measuring and reporting against them every year:

  • Gear Lending and Tech Buyback Program Launch: A public donation drive launches November through December 2026, timed to the holiday giving season. The program soft-launches exclusively to Creator Economy Dojo members in January 2027 as a free membership benefit, expanding to the general public in Q2 2027. The first full impact report feeds directly into B-Corp climate pledge reporting by end of 2027.

  • Environmental Tracking: At the end of 2027, we will compile a full year of data including number of items donated and received, items refurbished and circulated versus sent to responsible e-waste recycling, pounds of e-waste diverted from landfill, and estimated CO₂e avoided based on embodied carbon factors per device type. This will serve as our environmental impact baseline for future improvement targets.

  • Establish Improvement Targets: At the beginning of 2028, we will set impact improvement targets for each measurement area and designate appropriate resources to achieve them.

To make these targets happen, we have allocated the following resources:

  • People: Mary Williams (Owner) has approved this plan, provides oversight of the plan's targets, and measures the company's progress. Day-to-day program operations will be managed by SMG's operations and production team using a documented SOP, so the program runs without requiring founder involvement in every transaction. Where needed, we engage third-party experts to advise on environmental topics and best practices.

  • Technology: We will implement a SaaS booking and inventory management system to track equipment requests, loan transactions, catalog condition, and availability. Impact metrics including e-waste diversion, loan utilization rates, and CO₂e avoided will be tracked quarterly and reported annually.

  • Infrastructure: SMG's studio location serves as the physical drop-off and pickup point for the program, integrating the lending library directly into the existing studio ecosystem. Shipping is available at cost for members who cannot access the studio in person.

This action plan will serve as our climate roadmap for the next three years, until it is updated with new objectives. If our progress moves faster than expected, we will update this plan at a closer date.

Collective Action

As a corporate citizen, Sasquatch Media has a responsibility to support positive, systemic change toward a more equitable, inclusive, and regenerative economy. We act on this duty in various ways:

  • Policy Advocacy
    Sasquatch Media Grounds provides values-aligned media training to progressive political candidates and PACs in the Pacific Northwest, with a focus on civic leaders whose platforms advance equity, human rights, and community representation. Where needed, SMG supports candidates in identifying donor funding to cover training costs, making professional media support accessible to candidates who may not have traditional campaign budgets. Current relationships span local and congressional level races in Washington State. This work is mission-driven and deeply rooted in SMG's belief that marginalized voices deserve professional media infrastructure, not just good intentions.

  • Industry Collaboration
    SMG actively builds creator community through multiple channels. The Awkward Handshake, a co-hosted podcast and networking community, connects creators and professionals navigating authentic relationship-building in business. The CEO Summer Rebellion (2024) was a community challenge encouraging independent creators to draw inspiration from outside the traditional thought leadership canon, generating meaningful qualitative insight into creator needs and mindsets. SMG also hosts virtual and in-person creator meetups designed to foster collaboration, visibility, and peer support among underrepresented creators in the Pacific Northwest.

  • Thought Leadership
    Mary Williams was selected as a speaker for Podcast Movement at SXSW 2026, one of the premier podcast industry conferences in the country. She hosts multiple podcasts, maintains an active YouTube channel, and publishes a newsletter reaching creators and founders across the Pacific Northwest and beyond. She has been invited to teach workshops inside private organizations and creator communities, bringing SMG's frameworks directly to underrepresented audiences. A white paper on boutique studio infrastructure in the creator economy is currently in development and will be published as an open resource for the broader creator community.

Sasquatch Media does not engage in political lobbying or make financial or in-kind contributions to political causes. We do not pay or employ anyone to influence legislation on our behalf. If our activities ever change, we will update this statement.

Certifying our Impact — B Corp

B Corp certification is a globally recognized standard for businesses that meet high standards of social and environmental performance, accountability, and transparency. Unlike a marketing claim, B Corp is independently verified. This means companies must demonstrate real practices and policies across workers, community, and the environment.

Sasquatch Media is currently working toward B Corp certification, meaning we are actively building and formalizing the practices that back up our values. We hope to have achieved our B Corp Certification by the end of 2026.

We'd Love to Hear from You

Feedback from our community is incredibly important to us. Whether you are a customer, community member, or fellow business, we'd love to connect. If you have questions or would like to engage with us, please reach out at hello@sasquatchmediagrounds.com.

If you have a grievance you'd like us to investigate, please contact us at hello@sasquatchmediagrounds.com.